Resume
EXPERIENCE
Media Planner
Moroch Partners
April 2024 - PRESENT
147 Manufacturing St.
Dallas, TX 75207
As the Media Planner for Insperity and Premier Parks, I develop and execute effective media plans across all paid channels to support client goals.
I also proactively seek, develop, and collaborate on new media solutions, as well as showcase innovative thinking of the media landscape to build multi-channel paid media strategies.
Junior Media Planner
Moroch Partners
May 2023 - April 2024
3625 N Hall St #1100
Dallas, TX 75219
As the Junior Media Planner for Ace Hardware and Insperity, I help research and plan media campaigns for social media, out of home (billboards), print, television, and radio.
I also report and analyze data from finished campaigns in order for the client to understand how a campaign performed and how we should potentially shift moving forward.
Integrated Traffic Coordinator
Moroch Partners
January 2023 - May 2023
3625 N Hall St #1100
Dallas, TX 75219
As an Integrated Traffic Coordinator, I provided accurate traffic information to television stations, radio stations, internet publishers, and any other new media vendors for all schedules.
I also generated broadcast traffic instructions for all flights indicating what, when, and how to run spots.
INTERN - PAID SOCIAL
Moroch Digital Solutions
September 2022 - Present
3625 N Hall St #1100
Dallas, TX 75219
As an Intern at Moroch Digital Solutions, I have been able to gain professional experience with accounts such as McDonalds, Six Flags, and Planet Fitness.
I also have been able to work with Facebook Ads Manager to create, plan, and execute social agendas.
RETAIL MARKETING COORDINATOR
C.C. Creations
The Warehouse
Maroon U
October 2021 - Present
114 Holleman Dr.
College Station, TX 77840
At C.C. Creations, I generate content for all social media platforms reaching an audience of over 10,000 people. These platforms include: Facebook, Instagram, and Twitter.
I also plan and execute photoshoots to promote our newest products in both The Warehouse and Maroon U.
SOCIAL MEDIA COORDINATOR
Double Creek Crossing
November 2021 - October 2022
590 FM 1362
Caldwell, TX 77836
At Double Creek Crossing, I generate content to promote the wedding venue and create interest to bring new business
I also have created a strategic plan on what content would be the most successful for our target demographic and when to send it out.
MARKETING INTERN
Texas A&M Ice Hockey
August 2021 - February 2022
400 Holleman Dr. E
College Station, TX 77840
During my internship with the Texas A&M Ice Hockey Team, I would control the team’s social media platforms through Instagram, Facebook, and Twitter.
I would also create interactive content to make fans feel more involved with the team, such as polls on Instagram stories and live tweeting the game on Twitter.
SERVER, SOCIAL MEDIA COORDINATOR, RECEPTIONIST
Miramont Country Club
January 2020 - October 2021
One Miramont Blvd.
Bryan, TX 77802
During my time at Miramont Country Club, I aided in Social Media Efforts for the company’s Instagram and Facebook pages.
Along with my social media efforts, I also maintained an organizational strategy when handling business functions at the front desk as a receptionist.
I would also attend to all member needs while they were inside the clubhouse through being a server in the restaurant.
INVOLVEMENT
AAF NATIONAL STUDENT ADVERTISING COMPETITION
Digital/Social Team Leader
August 2021 - May 2022
The National Student Advertising Competition is hosted by the American Advertising Federation.
During my time on the NSAC team, I helped build campaign strategy and apply creative solutions across all media. I also did research to determine overall strategy, executions, and media plans for the campaign.
AGGIE ADVERTISING CLUB
Distinction Earning Member
August 2021 - Present
As a member of the AAC, I have been given opportunities to network with other industry professions as well as go to industry specific conferences and workshops.
AAC has also allowed me to become a member of the American Advertising Federation, which has opened many doors to network and have an array of skill-building opportunities.
COLLEGIATE PANHELLENIC COUNCIL
2021 - Director of External Communications
2022 - Vice President of Public Relations
As the Director of External Communications in 2021, I controlled the marketing of Greek Life through Instagram, Facebook, Twitter, TikTok, and YouTube.
As the current Vice President of Public Relations, I lead a department of three women in marketing Greek Life to all of Texas A&M as well as coordinated the first CPC philanthropy event to take place in October of 2022. On top of all of this, I am in charge of maintaining the website that can be found by clicking the "TAMU CPC" button on the left.
TEXAS A&M STUDENT BODY CAMPAIGN
Outreach Director -
Head of Branch
December 2021 - April 2022
As the head of the Outreach department, I created and managed a team of outreach specialists to developing outreach strategies.
I also established and maintained relationships with student organizations on campus to get our candidate a speaking spot at their upcoming meetings.
GAMMA PHI BETA SORORITY
2020 - Personal and Chapter Enrichment Chairwoman
2021 - Continuous Open Bidding Chairwoman
2022 - Standards Chairwoman
August 2019 - Present
As the Personal and Chapter Enrichment Chairwoman in 2020, it was my job to generate educational topic ideas to present to the chapter every week. Topics that I researched and presented on include: how to change a tire, smart money management, and qualities of a leader.
As the Continuous Open Bidding Chairwoman in 2021, I had to create, plan, and execute post-recruitment future member events. This included: reaching out to potential new members, scheduling active members to meet with new girls, and coordinating 3 events during the process.
HONORS
PROFESSIONAL DISTINCTION IN ADVERTISING
Four Semesters Earned
"The Professional Distinction in Advertising complements the student’s degree and provides tangible evidence of rigorous experiential preparation for a career in advertising."
ALPHA DELTA SIGMA HONOR SOCIETY
Exclusively Selected Member
March 2022 - Present
"Alpha Delta Sigma, a national honor society sponsored by the AAF, recognizes and encourages scholastic achievement in advertising studies. Alpha Delta Sigma is the only national, professional advertising honorary society in American higher education."
ORDER OF OMEGA GREEK HONOR SOCIETY
Exclusively Selected Member
October 2020 - Present
As the head of the Outreach department, I created and managed a team of outreach specialists to developing outreach strategies.
I also established and maintained relationships with student organizations on campus to get our candidate a speaking spot at their upcoming meetings.